Open Access

I came across an interesting blog article discussing whether academics should strive to publish in open access journals.  I particularly liked this passage:

"However in the information-saturated world you can’t read everything and traditionally journals have been a way of bundling content into packets for particular readers. In the electronic and multidisciplinary world this is no longer necessary (although it’s still common). So journals have become branding labels. They are a simplistic way of saying “this paper is better than that paper”. It’s a bit like Gramophone records used to be. Or book publishers... So we’ve moved to a situations where scientists follow brands rather than make rational decisions. The university system reinforces this... And the publishing houses can make a lot of money out of promoting brands. Bibliometrics shows that one publishing house not far from Kings Cross has done exceptionally in promoting its brand for all sorts of disciplines. Does this mean that their papers are better, or simply that their marketeers are better? Why do people buy one fragrance as opposed to another? Or any other fashion accessory? It’s not the raw value of the item – it’s the perception that has been built up."